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Zing! Multi-Colored Silicone Cookware by Stickman Designs | Redesign Revolution

Zing! Multi-Colored Silicone Cookware by Stickman Designs

Pamela Nguyen August 14, 2012 3



Zing Multi-Colored Cookware by Stickman Designs



Just look at that: beautiful multi-colored silicone cookware, Zing!, with excellent packaging design. Even more, a streamlined brand that gives the products personality and adds a sense of youthful playfulness. United Kingdom-based designers Stickman Designs centered their packaging and branding design around the fun tagline:

Add a touch of Zing to your cooking and a splash of color to your kitchen.

Stickman Designs had several goals in developing the concept behind the packaging, branding, and marketing of Zing. Consistency, uniqueness, and upscale desirability (is that a term? Well, it is now). Did Stickman achieve these goals?

Uniqueness



Zing Multi-Colored Cookware by Stickman Designs



A fun speech bubble declaring the cooking tool, such as “I’m a Spoon!” or “I’m a Colander!” was used as a unique marketing tool that personified the cookware. The speech bubble is mostly a square shape, easy to place on any piece of packaging and easy to identify, whether there is just an exclamation point in the bubble or a declaration.

Check.

Consistency

The speech bubble was incorporated into the logo — beautifully executed without seeming too cheesy. If I saw the set of cookware separately, I would be able to identify the individual colander or measuring spoons as part of this brand.



Zing Multi-Colored Cookware by Stickman Designs



Consistency, check.

Upscale Desirability



Zing Multi-Colored Cookware by Stickman Designs



Stickman was commissioned to create an upmarket brand for these silicon multi-colored cookware. While I wouldn’t have identified this as “upscale” (but what do I know, I’m not the target market), I definitely give them a check for desirability. The beautiful minimalist design is sleek and achieves the end goal: making the product desirable to a large market. I’d call this branding and packaging design a success. Especially considering I am trying to restrain myself from buying myself a set!

Check out the other photos from this brand:



Zing Multi-Colored Cookware by Stickman Designs





Zing Multi-Colored Cookware by Stickman Designs





Zing Multi-Colored Cookware by Stickman Designs





Zing Multi-Colored Cookware by Stickman Designs





Zing Multi-Colored Cookware by Stickman Designs





Zing Multi-Colored Cookware by Stickman Designs



How to Choose the Right Cookware

For more information on their marketing strategy, check out Stickman’s Behance page.

What do you think of Zing?

[via The Dieline]