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Sydney Goes Larger than Life for LEGO 50th Anniversary | Redesign Revolution

Sydney Goes Larger than Life for LEGO 50th Anniversary

Brittney Helmrich September 26, 2012 0

LEGO 50th Anniversary

If you’ve ever wished your toys could grow up with you, you should’ve visited Australia this summer. This year is the LEGO 50th Anniversary. We all remember LEGOs as the iconic tiny toy building blocks we all played with as children. Australia honored the brand by doing a nine-month installation of a fantastic, larger-than-life LEGO forest in the busy city of Sydney, which was later moved to the countryside of the Living Desert, overlooking Broken Hill. The forest consisted of a combination of 30 LEGO pine trees and flowers, made 66 times their original size.

Interested people and tourists could enter the forest for $10 per car or $4 per person, but it could be viewed  from the outside, free of charge. The result? An incredible display of modern, man-made and playful plastic plants vs. the natural, brilliant beauty of the Australian terrain. Caroline Squire, Director of Marketing at LEGO Australia and New Zealand described its splendor, stating, “The contrast of the larger-than-life green trees against the vast red Aussie land is an unforgettable sight!” It certainly was a vision pulled straight from a childhood fantasy.

LEGO 50th Anniversary

LEGO 50th Anniversary

LEGO 50th Anniversary

LEGO 50th Anniversary

What did you do for the LEGO 50th Anniversary?

(all images via)